{"id":634,"date":"2020-09-06T07:22:45","date_gmt":"2020-09-06T07:22:45","guid":{"rendered":"http:\/\/mokulelewordpress.surfairdev.com\/?p=634"},"modified":"2024-02-26T08:02:36","modified_gmt":"2024-02-26T08:02:36","slug":"mahalo-kalaeloa","status":"publish","type":"post","link":"https:\/\/mokulelewordpress.surfairdev.com\/mahalo-kalaeloa\/","title":{"rendered":"Mahalo Kalaeloa"},"content":{"rendered":"
To the community of Kalaeloa. \u00a0Mahalo for letting us serve you for the last two years. \u00a0It was our pleasure.<\/p>\n
We\u00a0operated our\u00a0last flight out of Kalaeloa on Sept. 6, 2016 ending our service of\u00a0four flights a day to Molokai, with a connection to Maui after two years of service.<\/p>\n
It was a difficult decision to end operations however that decision came after two years of monthly losses and we had to keep the best interests of the brand in the forefront.<\/p>\n
We tried marketing and advertising via every possible channel we could think of. \u00a0We did a commercial featuring Anuhea, Pandora Radio Ads, Chamber of Commerce Meetings, newspaper ads as well as community participation. Mokulele sponsored and participated in the neighborhood events such as their annual Christmas Parades. \u00a0Unfortunately, we had to make the heart wrenching decision to end service so we can focus on our core and be able to remain profitable. \u00a0 We were honored to be the first scheduled airline to operate out of Kalaeloa. \u00a0It takes years to change habits and we struggled to get proper signage, directions to the airport, brand awareness of the airport due to the fact that the airport had an awareness problem due to\u00a0its multiple names (Barber\u2019s Point, Kalaeloa, etc.). \u00a0In spite of our best efforts we couldn\u2019t seem to increase ridership to a level that covered our operating costs.<\/p>\n